Logo Animation

Every brand has values that it wants to share with its target audience, and an identity that resonates with large groups of people. This project was made in my 3D Maya Animation class. The aim of the project was to animate an existing logo, implementing that brands values and existing visual identity. 

A camera has many different parts, and is quite intricate, which I wanted to evoke through the animation of each piece of the Instagram logo, as if assembling an actual camera. The “like” icon which appears at the end also connects to the social media aspect of the brand, and being able to connect with people all over the world, and share each others experiences with one another.